We Are

Driving oral health to make a lasting impact on the oral care ecosystem.

Join Today

What We Do

The Dental Trade Alliance (DTA) is a member supported trade association of distributors, manufacturers, and service providers of the oral health industry with the common goal of improving the state of oral care. The organization provides resources, knowledge-sharing opportunities and advocacy supporting businesses throughout North America, with ties to the rest of the globe. With a dedication to oral health that reaches back to the 1800’s, the modern day DTA is committed to the success of its members and the industry at large.


Favorable business climate that supports member success.

Learn More


Business intelligence and knowledge-sharing opportunities.

Learn More


Powerful influence on policy and regulation.

Learn More


Corporate Social Responsibility through the DTA Foundation.

Learn More

DTA Sales Data Market Reports

Exclusively for DTA members. Powered by DentalMarketIQ®.



Aggregation of 3 years sales data across 8 regions and 4 product categories (merchandise, small equipment, laboratory, and large equipment).



Initial reports available beginning July 22nd, 2020.

Featured News & Events

Keeping you up to date on the things that matter most.

Market Reports Webinar
  • Time: 1:30 PM - 2:30 PM EDT
  • Event Date: July 22nd, 2020

It’s here: Many Dental Trade Alliance members are already on board and the DentalMarketIQ® team is gearing up for the inaugural release of the DTA Syndicated Sales Data Market Report. This webinar is your chance to see the valuable insights your team can expect from this powerful new data-driven look into national sales data.

View Event Info
2020 Annual Meeting
  • Location: Hyatt Regency Capitol Hill
  • Dates: November 11th - 13th, 2020

2020 will be remembered as a year like no other, the COVID19 Pandemic has forever changed the way we approach family, life, and business. As the economy is turning back on, we are excited to share that the 2020 DTA Annual Meeting is being planned as an in-person event, and we hope you will be there to participate.

View Event Info

Small Business Task Force

The DTA Small business Task Force was formed to assist businesses navigate during the COVID-19 crisis...

COVID-19 Knowledge Center

Keeping you up to date on the latest legislation and information related to COVID-19...

2020 Dental Meeting Tracker

A complete list of Dental Meetings through at least September and where they stand in the COVID-19 pandemic...

Calendar more

The upcoming calendar is currently empty.

Click here to view past events and photos »