We Are

Driving oral health to make a lasting impact on the oral care ecosystem.

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What We Do

The Dental Trade Alliance (DTA) is a member supported trade association of distributors, manufacturers, and service providers of the oral health industry with the common goal of improving the state of oral care. The organization provides resources, knowledge-sharing opportunities and advocacy supporting businesses throughout North America, with ties to the rest of the globe. With a dedication to oral health that reaches back to the 1800’s, the modern day DTA is committed to the success of its members and the industry at large.


Favorable business climate that supports member success.

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Business intelligence and knowledge-sharing opportunities.

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Powerful influence on policy and regulation.

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Corporate Social Responsibility through the DTA Foundation.

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DTA Sales Data Market Reports

Exclusively for DTA members. Powered by DentalMarketIQ®.



Aggregation of 3 years sales data across 8 regions and 4 product categories (merchandise, small equipment, laboratory, and large equipment).


Regional Focus

The Syndicated Sales Data Market Report goes deeper than the national level, providing better market analysis for smaller companies or sales teams responsible for specific regions.

Featured News & Events

Keeping you up to date on the things that matter most.

Market Reports Webinar
  • Time: 1:30 PM - 2:30 PM EDT
  • Event Date: July 22nd, 2020

Many Dental Trade Alliance members are already on board and the DentalMarketIQ® team is gearing up for the inaugural release of the DTA Syndicated Sales Data Market Report. This webinar showed the valuable insights your team can expect from this powerful new data-driven look into national sales data.

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2020 Annual Meeting
  • Location: Virtual
  • Dates: November 11th - 13th, 2020

The DTA has decided the 2020 Annual Meeting will be completely virtual, keeping the safety of our members as our highest priority. The entire team at the DTA is committed to making this meeting just as great as our traditional Annual Meetings have been in years past.

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Legislative Updates

Stay informed with the latest legislative updates published by the DTA.

Small Business Task Force

The DTA Small business Task Force was formed to assist businesses navigate during the COVID-19 crisis.

COVID-19 Knowledge Center

Keeping you up to date on the latest legislation and information related to COVID-19.

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11/11/2020 » 11/13/2020
2020 Annual Meeting

DTA Foundation Virtual Happy Hour and Wine Tasting