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About Us

The Dental Trade Alliance (DTA) is a member supported trade association of suppliers and service providers of the oral health profession and industry with the common goal of improving the state of oral care. The organization provides resources, knowledge-sharing opportunities and advocacy supporting businesses throughout North America, with ties to the rest of the globe. With a dedication to oral health that reaches back to the 1800’s, the modern day DTA is committed to the success of its members and the industry at large.

Through a combination of business intelligence, education initiatives and industry-leading events, the DTA drives a stronger bottom line for companies supporting the oral care marketplace. The organization’s policy and advocacy efforts focus on maintaining a safe oral care environment while minimizing regulations that make it difficult for suppliers and service providers to operate profitable businesses. The DTA Foundation (DTAF) supports the DTA mission closer to the patient level, by funding grants and scholarships to improve access and education. The Dental Trade Alliance is making a lasting impact on the oral care ecosystem.

Our Mission

What We Do

Drive oral health and make a lasting impact on the oral care ecosystem.

Our Vision

Our Impact

We are an indispensable resource for business intelligence, a powerful influence on policy
and regulation that impacts the dental industry supply chain, and a proven driver of market growth.

Our Strategic Priorities

Business Intellgience

A knowledge center that is the home to data and analysis that will drive business success for members.

Economic Health

Grow the market while growing the business success of our members.

Impact Policy & Regulation

Ensure a favorable business climate that supports member success.